Digitalization of many industries leads to enduring changes in commerce as well as the life of ordinary people. The aim of this lecture is the shaping of new business opportunities by digital information technology and the adaption of established business models that comes along with it.
Topics such as electronic markets, the characteristics of digital goods, IT security, privacy and trust, social networks, user-generated content and market engineering will be covered.
Students, after completion of the lecture, will be able to
- understand the principles of digital markets and digital business models from a theoretical and a application-oriented point of view (LGB-1)
- identify the interaction of technology and economical driving forces and deduce management implications (LGB-3)
- classify substantial strategies for success of digital business ventures (LGB 3)
- assess the potential of one's own business ideas in the field of digital business ventures and put into practice business ideas productively (LGB-1)
- Shapiro, C.; Varian, H. R. (1999): Information Rules. Harvard Business School Press.
- Dellarocas, C. (2003): The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science, 49 (10), 1407-1424.
- Berg, J.; Dickhaut, J.; McCabe K. (1995): Trust, Reciprocity, and Social History. Games and Economic Behavior, 10 (1), 122-142.
- Gal-Or, E., & Ghose, A. (2005): The economic incentives for sharing security information. Information Systems Research, 16(2), 186-208.