Arda Güler

M.Sc. Mathematics

Room: 2.262
gueler(at)wiwi.uni-frankfurt.de

Biography

Arda Güler studied mathematics with a major in statistics and a minor in psychology at the University of Bremen and graduated with a Master of Science degree. He wrote his master thesis on "Binary Classification Methods for Churn Prediciton", in which he considers Logistic Ridge Regression for treatment for data with multicollinearity.

Since May 2023 he supports the team of Prof. Dr. Gernot Rohde at the University Hospital Frankfurt am Main in cooperation with the chair of Prof. Dr. Oliver Hinz for Business Informatics and Information Management at the Goethe University Frankfurt am Main.

Core areas

Statistics (GLMs, Hypothesis Testing)
Causal Inference
Causal Machine Learning (CML)

Publications

Baum, Lorenz / Güler, Arda / Hanneke, Björn (2025): “You Only Lose Once: Blockchain Gambling Platforms”, International Conference on Wirtschaftsinformatik (WI) 2025, Münster, Germany, forthcoming.

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2025): "Pushing to the limit? Personalizing Moblie Push Notification Frequencies.", Workshop on Digitial Markets (WDM) 2025, Rotterdam, Netherlands.

Mihale-Wilson, Cristina / Güler, Arda (2025): "Towards Fair Value Distribution of Co-created Value in Digital Ecosystems", European Conference on Information Systems (ECIS) 2025, Amman, Jordan.

aisel.aisnet.org/ecis2025/conf_theme/conf_theme/10/ [Download]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Causal Targeting for Mobile Push Notifications.", Workshop on Information Technologies and Systems (WITS) 2024, Bangkok, Thailand.

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Causal Targeting for Mobile Push Notifications.", Causal Data Science Meeting 2024(CDSM).

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Pushing to the limit? Causal vs. predictive targeting for mobile notifications.", Statistical Challenges in Electronic Commerce Research (SCECR) 2024, Lisbon, Portugal.

Hanneke, Björn / Güler, Arda (2025): "Economies of Phygitals: Bundling Strategies for Physical and Tokenized Digital Products", European Conference on Information Systems (ECIS) 2025, Amman, Jordan. aisel.aisnet.org/ecis2025/general_track/general_track/5/ [Download]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2025): "Echoes of the Ping: How Push Notifications Shape App Engagement and its Implications for Targeting.", Causal Data Science Meeting 2025 (CDSM).