Arda Güler

M.Sc. Mathematics

Room: 2.262
gueler(at)wiwi.uni-frankfurt.de
Links: LinkedIn | ResearchGate

Biography

Arda Güler studied Mathematics with a focus on Statistics and a minor in Psychology at the University of Bremen, where he graduated with a Master of Science. Since 2023, he has been a research associate and doctoral researcher at the Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz at Goethe University Frankfurt. He also collaborates with the University Hospital Frankfurt.

His research focuses on questions at the intersection of business, digital technologies, and data-driven decision-making. His research interests include digital interventions and their effects on consumer behavior, causal inference, and human–AI collaboration. A further focus lies on the development and application of analytical and quantitative methods to study digital markets and information systems.

Core areas

Digital Interventions and Consumer Behavior
Causal Inference and Causal Machine Learning
Human–AI Collaboration and Uncertainty Quantification
Analytical and Quantitative Modeling
Statistics and Applied Machine Learning

Publications

von Zahn, Moritz / Güler, Arda / Pfeiffer, Jella / Reijers, Hajo A. / Hinz, Oliver (2026): "Causal Machine Learning in Information Systems Research", Business & Information Systems Engineering (BISE), forthcoming. [View]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2025): "Echoes of the Ping: How Push Notifications Shape App Engagement and its Implications for Targeting", Conference on Digital Experimentation (CODE@MIT) 2025, Cambridge, USA.

Baum, Lorenz / Güler, Arda / Hanneke, Björn (2025): “You Only Lose Once: Blockchain Gambling Platforms”, International Conference on Wirtschaftsinformatik (WI) 2025, Münster, Germany. ais-insights.ai/summaries/96 [Download]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2025): "Pushing to the limit? Personalizing Moblie Push Notification Frequencies.", Workshop on Digitial Markets (WDM) 2025, Rotterdam, Netherlands.

Mihale-Wilson, Cristina / Güler, Arda (2025): "Towards Fair Value Distribution of Co-created Value in Digital Ecosystems", European Conference on Information Systems (ECIS) 2025, Amman, Jordan.

aisel.aisnet.org/ecis2025/conf_theme/conf_theme/10/ [Download]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Causal Targeting for Mobile Push Notifications.", Workshop on Information Technologies and Systems (WITS) 2024, Bangkok, Thailand.

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Causal Targeting for Mobile Push Notifications.", Causal Data Science Meeting 2024(CDSM).

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2024): "Pushing to the limit? Causal vs. predictive targeting for mobile notifications.", Statistical Challenges in Electronic Commerce Research (SCECR) 2024, Lisbon, Portugal.

Hanneke, Björn / Güler, Arda (2025): "Economies of Phygitals: Bundling Strategies for Physical and Tokenized Digital Products", European Conference on Information Systems (ECIS) 2025, Amman, Jordan. aisel.aisnet.org/ecis2025/general_track/general_track/5/ [Download]

von Zahn, Moritz / Güler, Arda / Bauer, Kevin / Hinz, Oliver (2025): "Echoes of the Ping: How Push Notifications Shape App Engagement and its Implications for Targeting.", Causal Data Science Meeting 2025 (CDSM).

Supervised theses

Bachelor:

Conformal Prediction zur Unsicherheitsquantifizierung in Mensch-KI-Systemen: Eine systematische Literaturrecherche (Bachelor)

Uncertainty Information in AI-Based Decision Support Systems (Master)