Dr. Cristina Mihale-Wilson

M.Sc. International Economics and Public Policy


Office: 2.264


As a postdoctoral researcher she researches the world of digital ecosystems, digital responsibility, and AI. Since 2016, she has passionately explored the potentials of these technologies, conducting research in various projects funded by the Federal Ministry of Economics and Climate Protection. Her award-winning cumulative dissertation focuses on the opportunities and challenges of technology adoption and use. Currently, she is working on the interdisciplinary project SECAI, developing a digital ecosystem for sustainable heating, supported by edge-cloud-based AI systems (https://www.secai-energy.de/ueber-secai/ ).

Previously, she was involved in the projects ForeSight (https://www.foresight-plattform.de ) and ENTOURAGE Smart Assistance.



Core Areas
  • Digital Ecosystems
  • AI-based Systems
  • Smart Living
  • (Causal) Machine Learning

Lowin, Maximilian / Mihale-Wilson, Cristina (2024): "Functional Requirements and Recommendations for AI-based Sustainable Energy Solutions", Lecture Notes in Informatics 2024, forthcoming.

Mihale-Wilson, Cristina / Lowin, Maximilian (2024): "A Guide for Trustworthy AI implementations in the Smart Living Domain", Lecture Notes in Informatics 2024, forthcoming.

von Zahn, Moritz / Bauer, Kevin / Mihale-Wilson, Cristina / Jagow, Johanna / Speicher, Maximilian / Hinz, Oliver (2024): "Smart Green Nudging: Reducing Product Returns through Digital Footprints and Causal Machine Learning", Marketing Science, forthcoming.

Mihale-Wilson, Cristina / Carl, K. Valerie (2024): "Designing Incentive Systems for Participation in Digital Ecosystems: An Integrated Framework", Electronic Markets, forthcoming. doi.org/10.1007/s12525-024-00703-5 [Download]

Carl, K. Valerie / Kubach, Michael / Mihale-Wilson, Cristina (2023): "The Motivation of Companies to Implement Corporate Digital Responsibility Activities Voluntarily: An Empirical Assessment", WI2023, Paderborn, Germany. [Download]

Grahl, Jörn / Rothlauf, Franz / Hinz, Oliver / Abdel-Karim, Benjamin / Mihale-Wilson, Cristina (2023): "How do Likes Influence Revenue? A Randomized Controlled Field Experiment", Journal of Business Research, forthcoming.

Mihale-Wilson, Cristina / Kohl, Tobias / Hagen, Simon / Kortum, Henrik / Ilgen, Fabian / Rebstadt, Jonas / Thomas, Oliver / Hinz, Oliver (2023): "Introducing a methodological approach to determine value shares in Digital Ecosystems", WI2023, forthcoming.

Kortum, Henrik / Hagen, Simon / Eleks, Marian / Rebstadt, Jonas / Remark, Florian / Lowin, Maximilian / Mihale-Wilson, Cristina / Eberhardt, Birgid / Roß, Andree / Maihöfner, Dominik / Hinz, Oliver / Thomas, Oliver (2023): "SECAI – Sustainable heating through Edge-Cloud-based AI systems", HMD Praxis der Wirtschaftsinformatik 60, S. 850-871 [View].

Carl, K. Valerie / Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2023): "A Consumer Perspective on Corporate Digital Responsibility—An Empirical Evaluation of Consumer Preferences", Journal of Business Economics (JBEC), forthcoming. doi.org/10.1007/s11573-023-01142-y [Download]

Mihale-Wilson, Cristina / Carl, K. Valerie (2022): "Drivers of Adoption of Contact Tracing Mobile Applications", European Conference on Information Systems (ECIS) 2022, Timisoara, Romania. [Download]

Felka, Patrick / Mihale-Wilson, Cristina / Hinz, Oliver (2022): "Understanding Mediators in Location-Based Mobile Marketing and why Commuting Hubs are so Effective—A Mediation Analysis of a Randomized Field Experiment", Journal of Media Economics, 34(1), 1-28.

Mihale-Wilson, Cristina / Hinz, Oliver / van der Aalst, Wil / Weinhardt, Christof (2022): "Corporate Digital Responsibility—Relevance and Opportunities for Business and Information Systems Engineering", Business & Information Systems Engineering, rdcu.be/cH2Dd, 64(2), 127-132.

Lowin, Maximilian / Mihale-Wilson, Cristina (2021): "Towards Predictive Maintenance as a Service in the Smart Housing Industry", INFORMATIK 2021, Gesellschaft für Informatik, Bonn, Germany, S. 1093-1106, dl.gi.de/handle/20.500.12116/37758.

Lowin, Maximilian / Kellner, Domenic / Kohl, Tobias / Mihale-Wilson, Cristina (2021): "From Physical to Virtual: Leveraging Drone Imagery to Automate Photovoltaic System Maintenance", INFORMATIK 2021, Gesellschaft für Informatik, Bonn, Germany, S. 1201-1211, dl.gi.de/handle/20.500.12116/37769.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver / Spann, Martin (2021): "The Influence of Location-Based Games on Traditional Entertainment Products", Decision Support Systems, 149, 113604.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver / Spann, Martin (2021): "The Impact of Strategic Core-Component Reuse on Product Life Cycles - The Case of Location-Based Games?", Business & Information Systems Engineering, 64(2), 223-237.

Kubach, Michael/ Mihale-Wilson, Cristina (2021): "Kundenorientierte strategische Auswahl von Geschäftsmodellen für IoT-Ökosysteme", Wirtschaftsinformatik & Management, url: rdcu.be/cilOG.

Kohl, Tobias / Kellner, Domenic / Mihale-Wilson, Cristina (2021): "Semi-supervised Energy Disaggregation for Real-World Adoption", European Conference on Information Systems (ECIS) 2021, aisel.aisnet.org/ecis2021_rp/68

Mihale-Wilson, Cristina / Zibuschka, Jan / Carl, Valerie / Hinz, Oliver (2021): "Corporate Digital Responsibility – Extended Conceptualization and a Guide to Implementation", European Conference on Information Systems (ECIS) 2021, Marrakech, Morocco. [Download]

Mihale-Wilson, Cristina / Morana, Stefan / Benlian, Alexander / Hinz, Oliver (2021): "Introduction to the WI2021 Track: Design, management and impact of AI-based systems", in Innovation Through Information Systems, F. Ahlemann, R. Schütte, and S. Stieglitz, Eds., Springer 2021.

Meurisch, Christian / Mihale-Wilson, Cristina / Hawlitschek, Adrian / Müller, Florian / Hinz, Oliver / Mühlhäuser, Max (2020): “Exploring User Expectations of Proactive AI Systems ”, Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, 4 (4), 1-22.

Felka, Patrick / Mihale-Wilson, Cristina / Hinz, Oliver (2020): "Mobile Phones and Crime - The Protective Effect of Mobile Network Infrastructures", Journal of Quantitative Criminology (JOQC), 36, 933–956.

Hinz, Oliver / Mihale-Wilson, Cristina / Lowin, Maximilian (2020): "Smart Living: Der Mensch im Zentrum", Forschung Frankfurt, 37 (1.2020), 78-82.

Kubach, Michael / Fähnrich,  Nicolas / Mihale-Wilson, Cristina (2020): " Agent-based Models as a Method to Analyse Privacy-friendly Business Models in an Assistant Ecosystem", Open Identity Summit 2020 (OID2020), Bonn, Germany, 109-120.

Carl, K. Valerie / Mihale-Wilson, Cristina (2020): " Consumer Privacy Concerns and Preferences for Certification and Accreditation of Intelligent Assistants in the Internet of Things", Open Identity Summit 2020 (OID2020), Copenhagen, Denmark. doi.org/10.18420/ois2020_13 [Download]

Mihale-Wilson, Cristina / Zibuschka, Jan / Kubach, Michael (2019): "Consumer-based Ranking for Strategic Selection of IoT Business Models", Fortieth International Conference on Information Systems (ICIS) (Short Paper), Munich, Germany.

Mihale-Wilson, Cristina / Kubach Dr., Michael (2019) "Ecosystem Participation Navigator", in Das Geschäftsmodell-Toolbook für digitale Ökosysteme, S. von Engelhardt Dr. and S. Petzolt, Eds., Frankfurt/New York, Campus, 2019, p. 177 (url: www.campus.de/e-books/business/management-unternehmensfuehrung/das_geschaeftsmodell_toolbook_fuer_digitale_oekosysteme-15701.html)

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2019): "Nutzerpräferenzen und Zahlungsbereitschaften für einen sicheren und datenschutzfreundlichen digitalen Assistenten", Workshop „PRINT“ im Rahmen der Jahrestagung der Gesellschaft für Informatik 2019.

Mihale-Wilson, Cristina / Kubach, Michael (2019): "Business Models for Open Digital Ecosystems of Trustable Assistants", Open Identity Summit 2019 (OID2019), Garmisch-Partenkirchen, Germany, 59-70.

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2019): "User Preferences and Willingness to Pay for In-Vehicle Assistance", Electronic Markets,29(1), 37-53.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver (2019): "“The Bright and the Dark Side of Smart Lights” The Protective Effect of Smart City Infrastructures", Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S., 3345-3354.

Mihale-Wilson, Cristina (2018): "A Study to Assess Users’ Preferences for Intelligent Personal Assistance and Improve their Mass Adoption", in Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018.

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2017): "About User Preferences and Willingness To Pay for a Secure and Privacy Protective Ubiquitous Personal Assistant", European Conference on Information Systems (ECIS), Guimarães.