Dr. Cristina Mihale-Wilson

M.Sc. International Economics and Public Policy


Office: 2.264


Cristina Mihale-Wilson is post-doctoral researcher at the Chair of Information Systems and Information Management at the Goethe University in Frankfurt am Main. Her research focuses on AI and Digital Ecosystems' economic and social aspects and potentials. She is researching the design of economically viable Digital Ecosystems and AI-based systems in 2016. Since then, she has researched these topics in various projects sponsored by the German Federal Ministry of Economic Affairs and Climate Action. Her cumulative dissertation, which addresses the opportunities and challenges of technology adoption and use, was awarded the Schmalenbach-Prize 2022. The Schmalenbach Prize is awarded annually by the Schmalenbach Foundation for outstanding scientific work that is application-oriented, theoretically and empirically sound, and represents scientific progress in the service of business practice.
Currently, she is conducting research in the interdisciplinary project SECAI, which aims at developing a digital ecosystem for sustainable heating using Edge-Cloud-based AI systems.

Core Areas
  • Digital Ecosystems
  • AI-based Systems
  • Smart Living
  • (Causal) Machine Learning

Mihale-Wilson, Cristina / Carl, K. Valerie (2024): "Designing Incentive Systems for Participation in Digital Ecosystems: An Integrated Framework", Electronic Markets, forthcoming.

Carl, K. Valerie / Kubach, Michael / Mihale-Wilson, Cristina (2023): "The Motivation of Companies to Implement Corporate Digital Responsibility Activities Voluntarily: An Empirical Assessment", WI2023, Paderborn, Germany.

Grahl, Jörn / Rothlauf, Franz / Hinz, Oliver / Abdel-Karim, Benjamin / Mihale-Wilson, Cristina (2023): "How do Likes Influence Revenue? A Randomized Controlled Field Experiment", Journal of Business Research, forthcoming.

Mihale-Wilson, Cristina / Kohl, Tobias / Hagen, Simon / Kortum, Henrik / Ilgen, Fabian / Rebstadt, Jonas / Thomas, Oliver / Hinz, Oliver (2023): "Introducing a methodological approach to determine value shares in Digital Ecosystems", WI2023, forthcoming.

Kortum, Henrik / Hagen, Simon / Eleks, Marian / Rebstadt, Jonas / Remark, Florian / Lowin, Maximilian / Mihale-Wilson, Cristina / Eberhardt, Birgid / Roß, Andree / Maihöfner, Dominik / Hinz, Oliver / Thomas, Oliver (2023): "SECAI – Sustainable heating through Edge-Cloud-based AI systems", HMD Praxis der Wirtschaftsinformatik 60, S. 850-871 [View].

Carl, K. Valerie / Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2023): "A Consumer Perspective on Corporate Digital Responsibility—An Empirical Evaluation of Consumer Preferences", Journal of Business Economics (JBEC), forthcoming.

Mihale-Wilson, Cristina / Carl, K. Valerie (2022): "Drivers of Adoption of Contact Tracing Mobile Applications", European Conference on Information Systems (ECIS) 2022, Timisoara, Romania.

Felka, Patrick / Mihale-Wilson, Cristina / Hinz, Oliver (2022): "Understanding Mediators in Location-Based Mobile Marketing and why Commuting Hubs are so Effective—A Mediation Analysis of a Randomized Field Experiment", Journal of Media Economics, 34(1), 1-28.

Mihale-Wilson, Cristina / Hinz, Oliver / van der Aalst, Wil / Weinhardt, Christof (2022): "Corporate Digital Responsibility—Relevance and Opportunities for Business and Information Systems Engineering", Business & Information Systems Engineering, rdcu.be/cH2Dd, 64(2), 127-132.

Lowin, Maximilian / Kellner, Domenic / Kohl, Tobias / Mihale-Wilson, Cristina (2021): "From Physical to Virtual: Leveraging Drone Imagery to Automate Photovoltaic System Maintenance", INFORMATIK 2021, Gesellschaft für Informatik, Bonn, Germany, S. 1201-1211, dl.gi.de/handle/20.500.12116/37769.

Lowin, Maximilian / Mihale-Wilson, Cristina (2021): "Towards Predictive Maintenance as a Service in the Smart Housing Industry", INFORMATIK 2021, Gesellschaft für Informatik, Bonn, Germany, S. 1093-1106, dl.gi.de/handle/20.500.12116/37758.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver / Spann, Martin (2021): "The Influence of Location-Based Games on Traditional Entertainment Products", Decision Support Systems, 149, 113604.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver / Spann, Martin (2021): "The Impact of Strategic Core-Component Reuse on Product Life Cycles - The Case of Location-Based Games?", Business & Information Systems Engineering, 64(2), 223-237.

Kubach, Michael/ Mihale-Wilson, Cristina (2021): "Kundenorientierte strategische Auswahl von Geschäftsmodellen für IoT-Ökosysteme", Wirtschaftsinformatik & Management, url: rdcu.be/cilOG.

Mihale-Wilson, Cristina / Zibuschka, Jan / Carl, Valerie / Hinz, Oliver (2021): "Corporate Digital Responsibility – Extended Conceptualization and a Guide to Implementation", European Conference on Information Systems (ECIS) 2021, Marrakech, Morocco.

Kohl, Tobias / Kellner, Domenic / Mihale-Wilson, Cristina (2021): "Semi-supervised Energy Disaggregation for Real-World Adoption", European Conference on Information Systems (ECIS) 2021, aisel.aisnet.org/ecis2021_rp/68

Mihale-Wilson, Cristina / Morana, Stefan / Benlian, Alexander / Hinz, Oliver (2021): "Introduction to the WI2021 Track: Design, management and impact of AI-based systems", in Innovation Through Information Systems, F. Ahlemann, R. Schütte, and S. Stieglitz, Eds., Springer 2021.

Meurisch, Christian / Mihale-Wilson, Cristina / Hawlitschek, Adrian / Müller, Florian / Hinz, Oliver / Mühlhäuser, Max (2020): “Exploring User Expectations of Proactive AI Systems ”, Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, 4 (4), 1-22.

Felka, Patrick / Mihale-Wilson, Cristina / Hinz, Oliver (2020): "Mobile Phones and Crime - The Protective Effect of Mobile Network Infrastructures", Journal of Quantitative Criminology (JOQC), 36, 933–956.

Hinz, Oliver / Mihale-Wilson, Cristina / Lowin, Maximilian (2020): "Smart Living: Der Mensch im Zentrum", Forschung Frankfurt, 37 (1.2020), 78-82.

Carl, K. Valerie / Mihale-Wilson, Cristina (2020): " Consumer Privacy Concerns and Preferences for Certification and Accreditation of Intelligent Assistants in the Internet of Things", Open Identity Summit 2020 (OID2020), Copenhagen, Denmark.

Kubach, Michael / Fähnrich,  Nicolas / Mihale-Wilson, Cristina (2020): " Agent-based Models as a Method to Analyse Privacy-friendly Business Models in an Assistant Ecosystem", Open Identity Summit 2020 (OID2020), Bonn, Germany, 109-120.

Mihale-Wilson, Cristina / Zibuschka, Jan / Kubach, Michael (2019): "Consumer-based Ranking for Strategic Selection of IoT Business Models", Fortieth International Conference on Information Systems (ICIS) (Short Paper), Munich, Germany.

Mihale-Wilson, Cristina / Kubach Dr., Michael (2019) "Ecosystem Participation Navigator", in Das Geschäftsmodell-Toolbook für digitale Ökosysteme, S. von Engelhardt Dr. and S. Petzolt, Eds., Frankfurt/New York, Campus, 2019, p. 177 (url: www.campus.de/e-books/business/management-unternehmensfuehrung/das_geschaeftsmodell_toolbook_fuer_digitale_oekosysteme-15701.html)

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2019): "Nutzerpräferenzen und Zahlungsbereitschaften für einen sicheren und datenschutzfreundlichen digitalen Assistenten", Workshop „PRINT“ im Rahmen der Jahrestagung der Gesellschaft für Informatik 2019.

Mihale-Wilson, Cristina / Kubach, Michael (2019): "Business Models for Open Digital Ecosystems of Trustable Assistants", Open Identity Summit 2019 (OID2019), Garmisch-Partenkirchen, Germany, 59-70.

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2019): "User Preferences and Willingness to Pay for In-Vehicle Assistance", Electronic Markets,29(1), 37-53.

Mihale-Wilson, Cristina / Felka, Patrick / Hinz, Oliver (2019): "“The Bright and the Dark Side of Smart Lights” The Protective Effect of Smart City Infrastructures", Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S., 3345-3354.

Mihale-Wilson, Cristina (2018): "A Study to Assess Users’ Preferences for Intelligent Personal Assistance and Improve their Mass Adoption", in Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018.

Mihale-Wilson, Cristina / Zibuschka, Jan / Hinz, Oliver (2017): "About User Preferences and Willingness To Pay for a Secure and Privacy Protective Ubiquitous Personal Assistant", European Conference on Information Systems (ECIS), Guimarães.