Prof. Dr. Oliver Hinz


Office: 2.212
Phone +49 (69) 798 34675




Oliver Hinz (1974) studied at the TU Darmstadt Business Administration and Information Systems with main focus on Marketing, Software Engineering and Computer Graphics. After receiving his diploma (equiv. master degree) he worked several years for the Dresdner Bank as a consultant for business logic.

Oliver worked as a Research Assistant at the Chair of Electronic Commerce (2004-2007) and received his Ph.D. in October 2007. He has been awarded with the dissertation prize of the Alcatel-Lucent-Stiftung 2008, the Erich-Gutenberg-Prize 2008 and the science prize "Retailing 2009" of the EHI Retail Institute. He is also the winner of the honorable Schmalenbach prize for young researchers in 2008, the ECIS Ciborra Award, the Science Prize 2017 and the Sheth Foundation/Journal of Marketing Award 2018 for his Long-Term Impact on research in this area.

He supported the E-Finance Lab as Assistant Professor for E-Finance & Electronic Markets from 2008 to 2011 and joined the TU Darmstadt in April 2011 and headed the Chair of Information Systems | Electronic Markets. Oliver is Chair of Information Systems and Information Management at Goethe University since September 2017.

Oliver was visiting scholar at the University of Southern California, the University of Maryland, the Massachusetts Institute of Technology and at Microsoft Research New York.

His research has been published in journals like Information Systems Research (ISR), Management Information Systems Quarterly (MISQ), Journal of Marketing, Journal of Management Information Systems (JMIS), Decision Support Systems (DSS), Electronic Markets (EM), Business & Information Systems Engineering (BISE) and in a number of proceedings (e.g. ICIS, ECIS, PACIS).

According to the German business Journals "Handelsblatt" (2014)  and "WirtschaftsWoche" (2019) he belongs currently to the top researchers in the management disciplines in Germany.



Core Areas
  • Predictive Analytics & Applied Machine Learning
  • Assistance Systems
  • Interactive Pricing
  • Trust, Privacy and Reputation
  • Social Networks
  • Context Analysis
  • Information Diffusion
  • Recommendation Systems
  • E-Finance
  • Digital Markets
Publications (selection)

Li, Xitong / Grahl, Joern / Hinz, Oliver (2021): "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment", Information Systems Research, forthcoming.

Hinz, Oliver / Hill, Shawndra / Sharma, Amit (2021): "Second Screening – The Influence of Concurrent TV Consumption on Online Shopping Behavior", Information Systems Research, conditionally accepted.

Weiler, Michael / Stolz, Simon / Lanz, Andreas / Schlereth, Christian / Hinz, Oliver (2021): "Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data", Management Information Systems Quarterly (MISQ), forthcoming.

Heimbach, Irina / Hinz, Oliver (2018): "The impact of sharing mechanism design on content sharing in online social networks", Information Systems Research, 29(3), 592-611.

Hinz, Oliver / Hill, Shawndra / Kim, Ju-Young (2016): "TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales", Management Information Systems Quarterly, 40 (3), 623-644.

Hinz, Oliver / Spann, Martin / Hann, Il-Horn (2015): "Can't buy me love... or can I? Social capital attainment through conspicuous consumption in virtual environments", Information Systems Research, 26 (4), 859-870.

Hinz, Oliver / Hann, Il-Horn / Spann, Martin (2011): "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets", Management Information Systems Quarterly (MISQ), 35 (1), 81-98. [Download] (VHB Best Paper Award 2011, Finalist)

Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011): "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (6), 55-71. [Download] (Marketing Science Institute/H. Paul Root Award 2011, Finalist)

Hinz, Oliver / Spann, Martin (2008): "The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions", Information Systems Research, 19 (3), 351-368. [Link]