Zofia Saternus

M.Sc. Business Administration

Biography

Zofia Saternus studied Business Administration at the Philipps-University of Marburg with emphases in Marketing, Technology and Innovation Management. During her studies she spent one year abroad at the Business School of Economics and Management at Tongji University in Shanghai. She completed her bachelor as a joint degree between the Cracow University of Economics and Frankfurt University of Applied Sciences in Germany. Prior to that, she attended bilingual high schools and obtained both a Polish diploma and a Spanish "Título de Bachiller".

She gained practical experiences in marketing area at Henkel AG, Ernst & Young and during her internship abroad at Volkswagen AG in Spain. Furthermore, she assisted IT Operations department at Hyundai Capital Bank by design and optimisation of processes.

Since August 2017, Zofia Saternus is employed at the professorship of Prof. Dr. Oliver Hinz. Initially at the Chair of Information Systems | Electronic at TU Darmstadt and since September 2017 at the Chair of Information Systems and Information Management at Goethe University.

Core Areas

Digital Marketing
Innovation Management
Reachability Management
Digitalization of working sphere

Publications

Saternus, Zofia / Mihale-Wilson, Cristina / Hinz, Oliver (2024): "Influencer Marketing on Instagram—The Optimal Disclosure Strategy from Influencers’ and Marketers’ Perspectives",Electronic Markets, forthcoming.

Saternus, Zofia / Weber, Patrick / Hinz, Oliver (2022): "The effects of advertisement disclosure on heavy and light Instagram users", Electronic Markets, 32, 1351–1372. doi.org/10.1007/s12525-022-00546-y [Download]

Saternus, Zofia / Hinz, Oliver (2021): "Laundry between Emails: Telework Goes Viral in Times of Corona; How Does IT Change our Perception of Remote Working?", Pacific Asia Conference on Information Systems (PACIS 2021), 82.

Saternus, Zofia / Hinz, Oliver (2021): "To #ad or not to #ad – Disclosing Instagram Influencer Advertising", Pacific Asia Conference on Information Systems (PACIS 2021), 122.

Saternus, Zofia (2020): "Attitude towards the Smart Availability Assistant among blue-collar workers and their availability management behavior", European Conference on Information Systems (ECIS 2020), An Online AIS Conference, 208.

Saternus, Zofia / Staab, Katharina / Hinz, Oliver / Stock-Homburg, Ruth (2020): "Ein nutzergerechtes Erreichbarkeitsmanagement: Wissenschaftliche Erkenntnisse und Implikationen", in: Daum, M.; Wedel, M.; Zinke-Wehlmann, C.; Ulbrich, H. (Hrsg.) (2020): Gestaltung vernetzt-flexibler Arbeit. Beiträge aus Theorie und Praxis für die digitale Arbeitswelt. Berlin: Springer Vieweg.

Saternus, Zofia (2019): "User preferences regarding smart assistants for private- and work-related availability – design science research", International Workshop on Ubiquitous Personal Assistance (UPA '19), London, UK.

Saternus, Zofia / Staab, Katharina / Hinz, Oliver (2019): "Challenges for a Smart Availability Assistant – Availability Preferences", American Conference on Information Systems (AMCIS 2019), Mexico.

Staab, Katharina / Saternus, Zofia / Stock-Homburg, Ruth (2019): "Customized availability – User requirements to a smart assistant for work-related availability management", European Association of Work and Organizational Psychology (EAWOP Congress 2019) Turin, Italy.

Saternus, Zofia / Rost, Katharina (2018): "Towards a smart availability assistant for desired work life balance", International Conference on Information Systems (ICIS), San Francisco, USA.

Saternus, Zofia / Rost, Katharina / Hinz, Oliver / Gerlach, Gisela / Stock-Hombrug, Ruth: (2018): "Analysis of stakeholder preferences regarding a smart assistant for availability management", Paper 36, Weizenbaum Symposium: The Future of Work and Innovation in a Networked Society, Berlin, Germany.