Björn Hanneke

M.Sc. Finance

Raum: 2.262
hanneke@wiwi.uni-frankfurt.de
Telefon +49 (69) 798 34718
Links: LinkedIn | ORCiD | ResearchGate

Zur Person

Björn Hanneke studierte International Management an der ESB Business School in Reutlingen (BSc.) und Finance an der Lancaster University Management School (MSc.).

Nach seinem Studium gründete Björn Hanneke ein Unternehmen im Bereich Data Analytics und arbeitete seit 2014 als Strategieberater für die Unternehmensberatung Berg Lund & Company. Dabei begleitete er Finanzdienstleister bei strategischen Fragestellungen zur digitalen Transformation, der Automatisierung und der Digitalisierung von Geschäftsprozessen.

Seit Februar 2022 ist Björn Hanneke als wissenschaftlicher Mitarbeiter an der Professur Wirtschaftsinformatik und Informationsmanagement von Prof. Dr. Oliver Hinz tätig.

Interessen

Digital Platforms
Crypto Economy & Decentralized Finance (DeFi)
Blockchains & Distributed Ledger Technology (DLT)
(Non-Fungible) Tokens & Token Economy (Tokenomics)

Publikationen

Hanneke, Björn / Heß, Marius / Hinz, Oliver (2025): "Foundations of Decentralized Metaverse Economies: Converging Physical and Virtual Realities", Journal of Management Information Systems (JMIS). doi.org/10.1080/07421222.2025.2452017

Hanneke, Björn / Skiera, Bernd / Kraft, Thilo Gerwien / Hinz, Oliver (2024): "Decoding Blockchain Data for Research in Marketing: New Insights Through an Analysis of Share of Wallet", International Journal of Research in Marketing (IJRM). doi.org/10.1016/j.ijresmar.2024.12.002

Baum, Lorenz / Hanneke, Björn / Hinz, Oliver (2024): “A Recommender System for Privacy-Friendly Platform Business Models”, International Conference on Information Systems (ICIS) 2024, Bangkok, Thailand. Best Design Science Paper Nominee. aisel.aisnet.org/icis2024/security/security/3/ [Download]

Hanneke, Björn / Baum, Lorenz / Schlereth, Christian / Hinz, Oliver (2023): “Consumer Preferences for Privacy Management Systems”, International Conference on Information Systems (ICIS) 2023, Hyderabad, India. aisel.aisnet.org/icis2023/cyber_security/cyber_security/12/ [Download]

Hanneke, Björn / Baum, Lorenz / Hinz, Oliver (2023): “GDPR Privacy Type Clustering: Motivational Factors for Consumer Data Sharing”, European Conference on Information Systems (ECIS) 2023, Kristiansand, Norway. aisel.aisnet.org/ecis2023_rp/409/ [Download]

Hanneke, Björn / Horch, Andrea / Savaliya, Sirish Kalubhai / Ruff, Christopher / Schunck, Christian (2025): "Web3 Attack Matrix: An Adversary Behavior Framework", European Conference on Information Systems (ECIS) 2025, Amman, Jordan. conditional accept.

Hanneke, Björn / Güler, Arda (2025): "Economies of Phygitals: Bundling Strategies for Physical and Tokenized Digital Products", European Conference on Information Systems (ECIS) 2025, Amman, Jordan. conditional accept.

Hanneke, Björn / Hinz, Oliver / Pfeiffer, Jella / van der Aalst, Wil M. P. (2024): "The Internet of Value: Unleashing the Blockchain’s Potential with Tokenization", Business & Information Systems Engineering (BISE), doi.org/10.1007/s12599-024-00883-6

Makridis, Christos A. / Hanneke, Björn (2025): "Blockchain and the arts: foes – or unlikely allies?", in Marinos Themistocleous (Ed.): "Handbook of Blockchain Technology". doi.org/10.4337/9781803922805.00015 [Download]

Chuang, Yu-Jen / Hanneke, Björn / Skiera, Bernd / Hinz, Oliver (2024): "Sell or Give Away? Economics of Rewarding in the Creator Economy", Workshop on Information Systems and Economics, 2024, Bangkok, Thailand.

Hanneke, Björn / Horch, Andrea / Savaliya, Sirish Kalubhai / Ruff, Christopher / Schunck, Christian (2024): "Web3 Attack Matrix: An Adversary Behavior Framework", The 4th Yushan Conference (together with the 18th conference NYCU International Finance Conference), 2024, Taipei, Taiwan.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Sell or Give Away? Economics of Resale Royalties", DPE Forum, 2024, Passau, Germany.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets", Blockchain Horizons, INATBA Academic and R&D Forum, 2024, Darmstadt, Germany.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets.", Statistical Challenges in Electronic Commerce Research (SCECR), 2024, Lisbon, Portugal.

Hanneke, Björn / Skiera, Bernd / Kraft, Thilo Gerwien / Hinz, Oliver (2024): "Relationship between Size of Wallet, Share of Wallet and Total Wallet: New Insights from the Blockchain", EMAC 2024 Annual Conference, Bucharest, Romania.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets", EMAC 2024 Annual Conference, Bucharest, Romania.

Hanneke, Björn / Baum, Lorenz / Schunck, Christian / Hinz, Oliver (2024): “Privatsphärenfreundliche Plattformgeschäftsmodelle: Geschäftsmodell-Navigator”, Datenschutz und Datensicherheit (DuD) 48, 89–94. doi.org/10.1007/s11623-023-1887-5 [Download]

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2023): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets". Marketing and the Creator Economy Conference, 2023, New York, United States.

Pfeiffer, Lars / Astfalk, Stefanie / Baum, Lorenz / Hanneke, Björn / Schunck, Christian / Winterstetter, Matthias (2023): “Anforderungen an die automatisierte Protokollierung von Datenverarbeitungstätigkeiten in einem Transaktionsjournal: eine Multi-Stakeholder-Perspektive auf Motivation und Umsetzung”, in Friedewald / Roßnagel / Neuburger / Bieker / Hornung (Hrsg.): “Daten-Fairness in einer globalisierten Welt”, 117–144, Nomos (Privatheit und Selbstbestimmung in der digitalen Welt, 2), Baden-Baden. doi.org/10.5771/9783748938743-117 [Download]

Kiss, Lennart / Sellung, Rachelle / Pfeiffer, Lars / Hanneke, Björn / Baum, Lorenz: “Erkenntnisse zur Verbesserung von Datenschutzinitiativen: Transparenz, Intervenierbarkeit und User Experience im Fokus”, in “Jahreskonferenz 2024: Freiheit in digitalen Infrastrukturen - 9. Jahrestagung der Plattform Privatheit”, Berlin 2024, unpublished. plattform-privatheit.de/p-prv/jahreskonferenzen/jahreskonferenz-2024.php

Hanneke, Björn / Hinz, Oliver (2024): "No Funding, no Problem? Empirical Evidence on Cold-Starting New Marketplaces with Token Airdrops", DPE Forum, 2024, Passau, Germany.

Lehre / Betreute Abschlussarbeiten

Understanding Mobile Crypto Users: User Profiles, Usage Patterns and Adoption Decisions (Master)
User Adoption Models for Token-Based Multiplayer Crypto Games (Master)
Consumer Preferences for Privacy-Friendly Platform Business Models (Master)
A Taxonomy of Privacy-Friendly Platform Business Models – The Case of Digital Labor Platforms (Master)
Evolution von Plattformgeschäftsmodellen für die Kryptoökonomie - Unterschiede zu traditionellen Plattformgeschäftsmodellen (Bachelor)
Empirical Investigation of Crypto Network Evolution on the Basis of Consolidated Crypto Network Data (Bachelor)
Crypto Currency Returns - An Application of Machine Learning Methods (Bachelor)