Björn Hanneke

M.Sc. Finance

Room: 2.262
hanneke@wiwi.uni-frankfurt.de
Phone +49 (69) 798 34718
Links: LinkedIn | ORCiD | ResearchGate

Biography

Björn Hanneke studied International Management at ESB Business School Reutlingen (BSc.) and Finance at Lancaster University Management School (MSc.).

After his studies Björn Hanneke founded a data analytics start-up and joined the strategy consulting company Berg Lund & Company in 2014. As consultant, he assisted clients from the financial industry with respect to their digital transformation, automation and digitization of business processes.

Since February 2022 Björn Hanneke has been working as research assistant at Goethe University Frankfurt at the Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz.

Research Interests

Digital Platforms
Crypto Economy & Decentralized Finance (DeFi)
Blockchains & Distributed Ledger Technology (DLT)
(Non-Fungible) Tokens & Token Economy (Tokenomics)

Publications

Hanneke, Björn / Heß, Marius / Hinz, Oliver (2025): "Foundations of Decentralized Metaverse Economies: Converging Physical and Virtual Realities", Journal of Management Information Systems (JMIS). doi.org/10.1080/07421222.2025.2452017

Hanneke, Björn / Skiera, Bernd / Kraft, Thilo Gerwien / Hinz, Oliver (2024): "Decoding Blockchain Data for Research in Marketing: New Insights Through an Analysis of Share of Wallet", International Journal of Research in Marketing (IJRM). doi.org/10.1016/j.ijresmar.2024.12.002

Baum, Lorenz / Hanneke, Björn / Hinz, Oliver (2024): “A Recommender System for Privacy-Friendly Platform Business Models”, International Conference on Information Systems (ICIS) 2024, Bangkok, Thailand. Best Design Science Paper Nominee. aisel.aisnet.org/icis2024/security/security/3/ [Download]

Hanneke, Björn / Baum, Lorenz / Schlereth, Christian / Hinz, Oliver (2023): “Consumer Preferences for Privacy Management Systems”, International Conference on Information Systems (ICIS) 2023, Hyderabad, India. aisel.aisnet.org/icis2023/cyber_security/cyber_security/12/ [Download]

Hanneke, Björn / Baum, Lorenz / Hinz, Oliver (2023): “GDPR Privacy Type Clustering: Motivational Factors for Consumer Data Sharing”, European Conference on Information Systems (ECIS) 2023, Kristiansand, Norway. aisel.aisnet.org/ecis2023_rp/409/ [Download]

Hanneke, Björn / Güler, Arda (2025): "Economies of Phygitals: Bundling Strategies for Physical and Tokenized Digital Products", European Conference on Information Systems (ECIS) 2025, Amman, Jordan.

Hanneke, Björn / Horch, Andrea / Savaliya, Sirish Kalubhai / Ruff, Christopher / Schunck, Christian (2025): "Web3 Attack Matrix: An Adversary Behavior Framework", European Conference on Information Systems (ECIS) 2025, Amman, Jordan.

Hanneke, Björn / Hinz, Oliver / Pfeiffer, Jella / van der Aalst, Wil M. P. (2024): "The Internet of Value: Unleashing the Blockchain’s Potential with Tokenization", Business & Information Systems Engineering (BISE), doi.org/10.1007/s12599-024-00883-6

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2025): "Sell or Give Away? Economics of Rewarding in the Creator Economy", EMAC 2025 Annual Conference, Pozuelo (Madrid), Spain.

Makridis, Christos A. / Hanneke, Björn (2025): "Blockchain and the arts: foes – or unlikely allies?", in Marinos Themistocleous (Ed.): "Handbook of Blockchain Technology". doi.org/10.4337/9781803922805.00015 [Download]

Chuang, Yu-Jen / Hanneke, Björn / Skiera, Bernd / Hinz, Oliver (2024): "Sell or Give Away? Economics of Rewarding in the Creator Economy", Workshop on Information Systems and Economics, 2024, Bangkok, Thailand.

Hanneke, Björn / Horch, Andrea / Savaliya, Sirish Kalubhai / Ruff, Christopher / Schunck, Christian (2024): "Web3 Attack Matrix: An Adversary Behavior Framework", The 4th Yushan Conference (together with the 18th conference NYCU International Finance Conference), 2024, Taipei, Taiwan.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Sell or Give Away? Economics of Resale Royalties", DPE Forum, 2024, Passau, Germany.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets", Blockchain Horizons, INATBA Academic and R&D Forum, 2024, Darmstadt, Germany.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets.", Statistical Challenges in Electronic Commerce Research (SCECR), 2024, Lisbon, Portugal.

Hanneke, Björn / Skiera, Bernd / Kraft, Thilo Gerwien / Hinz, Oliver (2024): "Relationship between Size of Wallet, Share of Wallet and Total Wallet: New Insights from the Blockchain", EMAC 2024 Annual Conference, Bucharest, Romania.

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2024): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets", EMAC 2024 Annual Conference, Bucharest, Romania.

Hanneke, Björn / Baum, Lorenz / Schunck, Christian / Hinz, Oliver (2024): “Privatsphärenfreundliche Plattformgeschäftsmodelle: Geschäftsmodell-Navigator”, Datenschutz und Datensicherheit (DuD) 48, 89–94. doi.org/10.1007/s11623-023-1887-5 [Download]

Hanneke, Björn / Chuang, Yu-Jen / Skiera, Bernd / Hinz, Oliver (2023): "Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets". Marketing and the Creator Economy Conference, 2023, New York, United States.

Pfeiffer, Lars / Astfalk, Stefanie / Baum, Lorenz / Hanneke, Björn / Schunck, Christian / Winterstetter, Matthias (2023): “Anforderungen an die automatisierte Protokollierung von Datenverarbeitungstätigkeiten in einem Transaktionsjournal: eine Multi-Stakeholder-Perspektive auf Motivation und Umsetzung”, in Friedewald / Roßnagel / Neuburger / Bieker / Hornung (Hrsg.): “Daten-Fairness in einer globalisierten Welt”, 117–144, Nomos (Privatheit und Selbstbestimmung in der digitalen Welt, 2), Baden-Baden. doi.org/10.5771/9783748938743-117 [Download]

Kiss, Lennart / Sellung, Rachelle / Pfeiffer, Lars / Hanneke, Björn / Baum, Lorenz: “Erkenntnisse zur Verbesserung von Datenschutzinitiativen: Transparenz, Intervenierbarkeit und User Experience im Fokus”, in “Jahreskonferenz 2024: Freiheit in digitalen Infrastrukturen - 9. Jahrestagung der Plattform Privatheit”, Berlin 2024, unpublished. plattform-privatheit.de/p-prv/jahreskonferenzen/jahreskonferenz-2024.php

Hanneke, Björn / Hinz, Oliver (2024): "No Funding, no Problem? Empirical Evidence on Cold-Starting New Marketplaces with Token Airdrops", DPE Forum, 2024, Passau, Germany.

Lectures / Supervised Theses

Understanding Mobile Crypto Users: User Profiles, Usage Patterns and Adoption Decisions (Master)
User Adoption Models for Token-Based Multiplayer Crypto Games (Master)
Consumer Preferences for Privacy-Friendly Platform Business Models (Master)
A Taxonomy of Privacy-Friendly Platform Business Models – The Case of Digital Labor Platforms (Master)
Evolution von Plattformgeschäftsmodellen für die Kryptoökonomie - Unterschiede zu traditionellen Plattformgeschäftsmodellen (Bachelor)
Empirical Investigation of Crypto Network Evolution on the Basis of Consolidated Crypto Network Data (Bachelor)
Crypto Currency Returns - An Application of Machine Learning Methods (Bachelor)