Dr. Sebastian Voigt




Sebastian Voigt studied business administration and computer science at the Technical University Carolo-Wilhelmina in Braunschweig, focusing on marketing, management and information systems. He wrote his diploma thesis about „Customer loyalty schemes – a consumer perspective“.

Sebastian was working as a sales manager at Bertelsmann, as a director for the international strategy consultancy Simon-Kucher & Partners and led Aeria Games's mobile publishing unit. Since 2016, he is Head of Pricing and Monetization at Axel Springer.

He was an external PhD Student at the Chair of Information Systems | Electronic Markets and completed his dissertation "Monetization strategies for Internet companies" in 2016.

Core Areas
  • Innovative price models of online service providers
  • Auction mechanisms
  • Behavioral pricing and pricing psychology
  • Network economy and network externalities