Since May 2011, Irina Heimbach was a research assistant in the department of Information Systems/ Electronic Markets of Prof. Dr. Oliver Hinz at TU Darmstadt. She studied business administration at the Johannes Gutenberg University of Mainz with emphases in Information Systems, Management and Marketing. In her diploma thesis she investigated the impact of human behavior on the productivity and on the work allocation in serial production lines. During her studies she completed an internship at Bayer Business Services in the area IT Business Solutions and was involved in student consultancy berater. Furthermore, she worked as a student research assistant in the department of Management and as a student teaching assistant in Information Systems and Operations Management. After her study she has been a research assistant in the department of Information systems at the Johannes Gutenberg University of Mainz for 1 year.
Online Social Networking and Shopping Sites
Social Network Analysis
Electronic Word-of-Mouth and Viral Marketing
Human Decision and Information Behavior in E-Commerce
Product Recommendations and Consumer Product Reviews
DAAD-Prize for outstanding achievement of a foreign student (2010)
Best Examination Results in Business and Economics in WS 2009/ 2010 (2010)
Claudio-Ciborra-Award of the ECIS-Conference (2013) for the paper "The Value of Users' Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites"