Zhaohua Deng




Zhaohua Deng (1981) is an Associate Professor of Medical Information Management at the School of Medicine and Health Management, Huazhong University of Science and Technology, China. She studied at the School of Management, Huazhong University of Science and Technology with main focus on user adoption of mobile service. After receiving her PhD., she worked as a senior research assistant in the Department of Information Systems, City University of Hong Kong.


From November 2013 to November 2014, Zhaohua joined the department of Electronic Markets at the TU Darmstadt as a visiting scholar.

Core Areas
  • Adoption of mobile service
  • Advertising Strategy in Two-sided Markets
  • Behavior research on mobile health
  • Medical informatics