Lorenz Baum completed his bachelor’s and master’s degree in Business Information Systems at the Technical University of Darmstadt, Germany. He wrote his theses on the topics “Development of an Alexa Skill in the Context of E-Commerce and Customer Service” and “Proposing a Maturity Model for Assessing Companies’ AI Strategy”. In 2019, he spent a semester abroad at the Department for Industrial Engineering and Management at Aalto University near Helsinki in Finland. He received awards by receiving the Deutschlandstipendium 2018 and 2019 as well as by winning the 1st place at the AiTalents Challenge 2020 of the Frankfurt TechQuartier.
Since October 2021, Lorenz Baum is a doctoral student and research assistant at the Chair of Information Systems and Information Management with Prof. Dr. Oliver Hinz. He is part of the research project PERISCOPE. Additionally, he supports teaching in courses like Digital Business and Business Informatics 2.
His research interests in the field of Information Systems include privacy-friendly business models, human behavior in online communities, and the management of artificial intelligence – with a special focus on human-centric design of AI systems as well as on the potentials of business models that derive value from data through AI.