[Translate to English:] Lorenz Baum

Lorenz Baum

M.Sc. Business Information Systems

 

Room: 2.240
baum(at)wiwi.uni-frankfurt.de
Phone +49 (69) 798 34652
Links: LinkedIn

Biography

Lorenz Baum completed his bachelor’s and master’s degree in Business Information Systems at the Technical University of Darmstadt, Germany. He wrote his theses on the topics “Development of an Alexa Skill in the Context of E-Commerce and Customer Service” and “Proposing a Maturity Model for Assessing Companies’ AI Strategy”. In 2019, he spent a semester abroad at the Department for Industrial Engineering and Management at Aalto University near Helsinki in Finland. He received awards by receiving the Deutschlandstipendium 2018 and 2019 as well as by winning the 1st place at the AiTalents Challenge 2020 of the Frankfurt TechQuartier.

Since October 2021, Lorenz Baum is a doctoral student and research assistant at the Chair of Information Systems and Information Management with Prof. Dr. Oliver Hinz. He is part of the research project PERISCOPE. Additionally, he supports teaching in courses like Digital Business and Business Informatics 2.

His research interests in the field of Information Systems include privacy-friendly business models, human behavior in online communities, and the management of artificial intelligence – with a special focus on human-centric design of AI systems as well as on the potentials of business models that derive value from data through AI.

Core areas
  • Management of Artificial Intelligence
  • Data science and machine learning in a business context
  • Potentials of AI-based business models
  • Privacy-friendly business models
  • Human behavior in online communities
Publications

Reichel, Markus / Baum, Lorenz / Buxmann, Peter (2019): "Anwendung eines sprachbasierten KI-Dienstes in der Gesundheitsbranche am Beispiel der Entwicklung eines Alexa-Skills", in: Buxmann, Peter / Schmidt, Holger (eds) "Künstliche Intelligenz", Springer Gabler, Berlin, Heidelberg. doi.org/10.1007/978-3-662-57568-0_5 [Download]

Lectures

Current involvement in lectures:

Summer term 2022: Business Informatics 2 - Exercise with Python, Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz, Bachelor's program, 300 participants.

Past involvement in lectures:

Winter term 2021/2022: Digital Business - Exercise, Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz, Bachelor's program, 280 participants, student module evaluation: 5.2 out of 6.

Winter term 2021/2022: Business Informatics 2 - Organization, Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz, Bachelor's program, 250 participants, student module evaluation: 4.8 out of 6.

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