Rebecca Heigl

M.Sc. Management

 

Raum: 2.237
rmheigl(at)wiwi.uni-frankfurt.de

About the person

Rebecca Heigl studied business sciences at Goethe University in Frankfurt and spent a semester abroad in England at the University of Southampton. In her bachelor's thesis, she used field and laboratory experiments to investigate the effects of advertising labels in social media on consumer behavior.
In March 2022, she completed her master's degree in management at Johannes Gutenberg University in Mainz. She wrote her master's thesis on the "Analysis of Blockchain Applications in the Automotive Industry within the Technology-organization-environment Framework".

Prior to her studies, she founded her own company in the accessories sector, operating mainly through online platforms, which allowed her to gain practical experience in the e-commerce environment. Parallel to her studies, she was also able to gain insights in in-house consulting, business development as well as strategy development in various corporations.

Since April 2022, Rebecca is a research assistant at the Chair of Information Systems and Information Management of Prof. Dr. Oliver Hinz and is part of the DFG Graduate Programme 2050 Privacy and Trust for Mobile Users.

Interests
  • Potential of blockchain-based applications
  • Social networks
  • User preferences and adoption of innovative technologies
  • Artificial intelligence management
Top